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399/-
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599/-
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799/-
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199/-
smell remove
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149/-
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299/-
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Deep Clean
On-demand
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149/-
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B2C PLATFORM · UX · UI · BRAND · CASE STUDY
Doorstep car cleaning,
reimagined as one
connected platform.
A customer app, a cleaner app, an operations dashboard, and a marketing website designed end-to-end, plus the branding and social that took Car-O to market.
Customer App
Cleaner App
Ops Dashboard
Website
Branding
Hi, Ramesh 👋
You have 4 jobs today
Online
Today's earnings
₹1,240
This week
₹9,800
Today's schedule
9:00 AM
NEXT
Honda City · Premium Wash
Green Valley Society, B-204
View details
Get Direction
11:30 AM
UPCOMING
Hyundai Creta · Interior Detail
Palm Meadows, Tower 3
View details
Get Direction
1:00 PM
UPCOMING
Toyota Corolla · Exterior Polish
Sunset Boulevard, Apt 45
View details
Get Direction
3:30 PM
UPCOMING
Ford Ecosport · Full Detail
Riverside Drive, C-107
View details
5:00 PM
NEXT
Kia Seltos · Engine Cleaning
Maple Leaf Colony, House 12
View details
Today
Earnings
Issues
Project Overview
Car-O turns a cash-and-chaos, unorganized car-cleaning market into a trusted, trackable, subscription service for owners, cleaners and operators alike.
Car cleaning in Indian societies runs on unreliable, untracked, cash deals no proof of work, no consistency, no accountability.
I designed the whole operating system: how owners book, how cleaners work, how operators dispatch and the brand and marketing that launched it.
ROLE
Lead Product Designer
SCOPE
Research → UX → UI → Brand
PLATFORM
B2C · 3 apps + web
YEAR
2025–26
THE ECOSYSTEM
One platform, five surfaces.
Each audience gets a purpose-built surface, all sharing one design system and one source of truth.
Customer App
Book, subscribe, track live, pay & rate.
Cleaner App
Jobs, navigation, checklists, before/after, earnings.
Marketing Website
Convert visitors into subscribers.
Brand System
Logo, mockups, social & OOH.
Ops Dashboard
Dispatch, orders, payments, customers, feedback.
THE PROBLEM
Getting your car cleaned shouldn't feel like a gamble.
Interviews with owners, cleaners and society managers surfaced the same broken loop.
Unreliable
Cleaners skip days, arrive late, or vanish no schedule you can trust.
No proof of work
No before/after, no tracking — you never really know it was done well.
Cash & chaos
Untracked cash payments, no receipts, disputes every month.
No consistency
Quality swings wildly; each cleaner does their own thing.
RESEARCH
Listening before designing.
A mixed-method study across all three audiences shaped every decision that followed.
24
in-depth interviews
owners, cleaners, manager
180
survey responses
across 12 societies
6
competitors audited
apps & local services
Key insight: people didn't want a cheaper wash they wanted certainty. Show up on time, prove it's done, and let me pay without arguing.
DEMOGRAPHICS
An insight into the car owner’s reality.
Primary survey · 180 car-owning households across 12 gated societies in Pune & Mumbai · 2025.
Consistent wash quality
31%
get a genuinely consistent wash
69%
quality swings, or gets skipped
Know it actually happened
27%
are sure the wash was done well
73%
can’t tell without inspecting the car
On any plan or subscription
24%
are on a recurring plan
76%
pay ad-hoc, per wash, mostly in cash
Value proof & reliability over price
68%
would pay more for reliability + proof
32%
choose on price first
STATISTICS
Owners don’t want a cheaper wash — they
want to stop worrying about it.
7 OUT OF 10
can’t reliably tell if a doorstep wash actually happened.
3 OUT OF 4
pay in cash, with no bill or record of the service.
2 OUT OF 3
have skipped or dropped a cleaner over broken trust.
4 OUT OF 5
would prefer a fixed monthly plan to ad-hoc washes.
5 OUT OF 9
can’t get a consistent slot that fits their morning.
6 OUT OF 10
say the cleaner’s pay & attendance are opaque to them.
MIND MAPPING
One messy problem, mapped into four jobs to solve.
Before a single screen, I broke “doorstep car care” into the four people it touches — and what each of them actually needs.
Doorstep car care
Trust is the real product
Owners
owner app
Cleaners
cleaner app
Operators
dashboard
Business
model
“Did it even happen?” — no proof
Cash & chaos, no records
Time wasted chasing the cleaner
Wants certainty, not a cheap wash
No optimized route — wasted time
Mistrusted, treated as invisible
Irregular, disputed pay
No record of good work
Manual dispatch on WhatsApp
No live view of the day
Payments hard to reconcile
Can’t scale society by society
One-off washes don’t retain
Subscriptions = predictable revenue
Societies = dense demand
Brand trust drives referrals
PAINS → DESIGN RESPONSE
Every pain became a design principle.
“I never know if it's really done.”
→
Before/after photos + live status on every job.
“Payments are a monthly argument.”
→
In-app wallet, receipts, auto-billed subscriptions.
“Cleaners come whenever.”
→
Scheduled slots, ETAs, and re-clean guarantee.
“Ops runs on spreadsheets.”
→
A dashboard that dispatches, tracks and reconciles.
MARKET ANALYSIS
Everyone washes cars. No one owns the whole relationship.
Each existing option solves one slice the wash, the booking, or the detailing and the trust gaps between them are exactly where owners get let down.
B
The neighbourhood “bhaiya”
Cheap, familiar, cash-only — but no schedule, no proof, and quality swings wildly.
A
On-demand wash apps
Book a one-off wash; no subscriptions, no society density, weak cleaner accountability.
D
Detailing & car spas
High-quality but expensive, drive-in only — not a weekly doorstep habit.
S
Society tie-up startups
Bulk contracts with towers, but clunky ops and little owner-facing transparency.
Strengths
End-to-end loop — book → clean → proof → pay
Subscriptions build a weekly habit
Society density = efficient routes
Cleaner accountability by design
Weaknesses
Trust must be earned over time
Operations-heavy to run well
Needs cleaner training & retention
Behaviour change, not just a download
Opportunities
Own the “trust” gap incumbents leave
Society-by-society expansion
Add-on accessories & detailing upsell
Referral loops inside dense towers
Threats
Incumbent apps bolt on subscriptions
Local cleaners undercut on price
Cleaner supply & churn
Society politics / exclusive deals
Most players own one slice — the wash, the booking, or the detailing. None own the full arc from a busy owner’s doubt to a spotless car with proof, cleaner paid and society humming.
That gap — the trust loop — is exactly where Car-O sits, and why a subscription platform with built-in proof is defensible where a cheaper wash is not.
KANO ANALYSIS
Prioritising features by the value they add for owners.
BASIC FEATURES
Reliable doorstep wash, on schedule
Before/after proof of every service
In-app payment with clear bills
Subscription plans, not one-offs
A garage of your saved vehicles
Cleaner assigned with a live ETA
SATISFIERS
Vehicle-type pricing done for you
Reschedule or skip with one tap
Add-on accessories & detailing
Wallet, offers & referrals
Society-based slots that fit
Ratings & feedback after each job
DELIGHTERS
AI Smart Route for cleaners
AI photo-check enforcing proof
Missed-service auto-refund
The colour-coded service calendar
Preventive care nudges
Family & multi-car profiles
INFORMATION ARCHITECTURE
Three products, one mental model.
Shared entities, jobs, cars, cleaners, payments mapped into three role-specific structures.
Customer App
Home
Services
Subscriptions
Accessories
Book & schedule
Live tracking
Cart & payment
Service tracker
Ratings
Wallet
Profile
Cleaner App
Today's jobs
Job detail
Navigate
Clean checklist
Before/after
Complete job
Earnings
Payouts
Schedule
Availability
Profile
Ops Dashboard
Operations panel
Add orders
Order/item list
Customers
Customer details
Payments
Feedback
Cleaner dispatch
Reports
Website CMS
Help & settings
SERVICE BLUEPRINT
The whole loop, across every actor.
STAGE
Book
Assign
Clean
Pay
Rate
Customer
Opens app, picks plan
Sees cleaner + ETA
Watches live status
Auto-billed, gets receipt
Rates, tips, re-subscribes
App (frontstage)
Service catalogue, slots
Assignment + map card
Live status + photos feed
Wallet, invoice
Rating + review UI
Cleaner
Receives job
Navigates, arrives
Checklist + before/after
Marks complete
Sees rating + earning
Ops (backstage)
Order created
Auto-dispatch by area
Monitors, handles issues
Reconciles payout
Feedback + quality loop
Systems
Booking + scheduling
Routing + matching
Photo storage + status
Payments + billing
Ratings + analytics
WIREFRAMES
Low-fidelity structure before a single pixel of colour.
Every core screen was blocked out in grayscale first proving the flow and hierarchy before the violet, the Poppins and the polish went in.
STYLE TILE · VISUAL LANGUAGE
A system that scales across 3 apps + web.
01 · THE CUSTOMER APP
Book it once then your car
just stays clean.
For owners: a doorstep wash or subscription, proof of every service, in-app payment, and a garage that quietly remembers everything. The whole relationship, made effortless.
GET STARTED
Onboarding
First run gets an anxious new owner to value fast: phone or social login, then a guided vehicle set-up where the car type quietly sets the price. Every step is skippable.
DAILY DRIVER
Home and
one-tap booking
The home screen is built around your vehicle your plan, your usual slot and a refer banner. Re-booking a wash is two taps; discovery of add-ons never gets in the way.
CARE, SUBSCRIBED
Subscriptions and
the service calendar
Daily-Shine turns washing into a monthly plan. The signature calendar then makes the invisible visible: green = done (tap for before/after), grey = upcoming, red = missed & auto-refunded.
TRUST, EARNED
Proof and
Payment
Tap any completed day to see the before/after your cleaner captured. Payment is in-app and auto-renews, with a clear success state and the first service already scheduled.
ONE HOME FOR EVERYTHING
Account and
Rewards
A single hub for the garage, orders and bills, wallet, saved addresses and settings plus a give-₹100-get-₹100 referral loop that turns happy owners into growth.
02 · THE CLEANER APP
The workforce app that makes
good work provable.
For cleaners: an AI-optimized route, a guided checklist, enforced before/after proof and live earnings — turning an informal, invisible job into a professional, accountable one.
THE DAY, PLANNED
Today and
AI Smart Route
The cleaner opens to today’s jobs in the optimal order — AI Smart Route sequences the towers to save ~14 minutes of walking. A weekly schedule shows what’s ahead.
QUALITY, GUARANTEED
The job,
done right
Each job is a guided checklist so quality doesn’t depend on memory. Before/after capture is enforced an AI photo-check confirms plate and panels are visible before a job can close.
PAID FAIRLY, GROWING
Earnings and
coaching
Instant close-out summarizes the job and queues the next. Live daily and weekly earnings, a quality score and AI coaching turn a gig into a career worth improving at.
03 · THE OPS DASHBOARD
The control room that runs
the whole operation.
For operators: assign cleaners and auto-generate their day, reconcile every payment, and slice the whole business by society and date.
Auto-dispatch
Assign a booking → the cleaner’s tasks generate by route.
Every rupee tracked
Payments, subscriptions and refunds reconcile per booking.
Slice by society & date
Filter the whole operation by tower, route and range.
Analytics home
KPIs, weekly booking mix and live cleaner status.
04 · MARKETING WEBSITE
A site that turns visitors into subscribers.
A conversion-focused landing: clear services, transparent subscription pricing, trust signals, and dual app-download — built to sign up societies and owners alike.
05 · BRAND & MARKETING
I didn't just design the product
Instead I took it to market.
Logo, brand system, hundreds of social posts and carousels, flyers, brochures, hanging tags, standees, billboards, the whole go-to-market visual identity, designed and shipped consistently.
Logo & identity
Social (150+ posts)
Print & flyers
Hanging tags
Standees & Canopy
Product mockups
SOCIAL · 40+ POSTS PER MONTH
CAROUSELS · SWIPEABLE STORY POSTS
PRINT & OUT-OF-HOME
One logo & identity system — extended everywhere, consistently.
40+ social posts · 11-slide carousels · A5/A4 flyers · trifold brochures · hanging tags · 19 diamond/OOH boards · standees · ID & visiting cards · branded invoices.
150+
brand assets shipped
OUTCOME
From a broken loop to one trusted system.
Car-O now runs as a single connected platform. Early pilot signals point to the outcomes the redesign was built for.
+ trust
Proof on every clean
Before/after photos + live status turned an anxious black box into trust.
0 disputes
Payments, finally calm
Subscriptions + in-app wallet ended the monthly cash disputes.
10× ready
Ops off spreadsheets
Auto-dispatch + one dashboard made the operation scalable across societies.
🚗
Shipped as one system: 3 apps + a marketing website + a full brand & marketing kit — designed, built and taken to market end-to-end.
REFLECTION
What building a whole platform taught me.
01
Design the loop, not the screen
A B2C system only works if every actor wins on the same shared data. I designed for the loop between owner, cleaner and ops.
02
Trust is a feature you build
Photos, ETAs and receipts weren't nice-to-haves. proof was the actual product people paid for.
03
One system, one language
A shared design system across 3 apps + web kept it coherent and let me move fast without fragmenting the brand.
Thank you.
a car-cleaning platform designed end-to-end: three apps, a website, and the brand that launched it.
ROLE
Lead Product Designer
SCOPE
Product · UX · UI · Brand
TOOLS
Figma · Illustrator · Photoshop · Firefly
Designed by Amandeep Rajput
